1947-48 Joe Lapchick Basketball Rules Playing a Winning Game Promotional Book Publication
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In 1936, the Kinney's shoe store became one of the first shoe companies to use a sports star to promote their sneakers. Joe Lapchick who had been a professional basketball player for the Original Celtics for 12 years was asked to devise a list for specifications for basketball sneakers and to endorse the finished product. The promotion was highly successful. Several hundred thousand of Lapchick's shoes were sold each year in Kinney Shoe stores as late as 1965. Small booklets promoting these shoes and Joe Lapchick were sold from 1936-1948.
Offered is this 1947-48 Joe Lapchick Kinney's basketball shoes advertising publication. This is a super rare 3.75" x 6" multi - paged premium booklet from the Kinney's Shoe Store chain issued during the 1947-48 season (inside cover announces the New York Knicks new head coach, formerly of St. John’s) Joe Lapchick - Opens to many pages of basketball rules illustrated with small cartoons and with a few pages with some of the other coaches who endorsed the shoes.
The item is in great condition with only light wear-This is an ORIGINAL item, NOT A REPRODUCTION item!
Item: 13279
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| Price: $75.00 | | |
